How can you understand how effectively a brand is represented at an exhibition? Companies typically evaluate their participation based on the number of meetings, new contacts relevance, and the negotiations outcome.
Unity continues to invest in the development of ML optimization. This is a positive signal for those considering Unity Ads as a scaling source, especially for verticals where player LTV plays an important role. To help advertisers focus on the actual value of users, the company has expanded its optimization capabilities with D28 Ad Revenue ROAS and D28 Hybrid ROAS.
In DACH, a strong offer is not enough: users evaluate the entire journey to the deposit, so the product must meet local expectations in terms of payments, onboarding, content, and CRM.
Looking for Moloco alternatives? Compare Unity Ads, BIGO Ads, and Kayzen for in-app advertising, traffic diversification, campaign scaling, and performance marketing.
Today, success in iGaming is no longer defined solely by the amount of traffic an operator acquires. Business performance increasingly depends on the ability to convert players, retain them, and maximize their long-term value.
August gives teams an opportunity to evaluate the performance of their summer campaigns and refine their strategies ahead of the autumn season.
Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.
Compare Unity Ads, Moloco, Mintegral, Liftoff, Kayzen, and AppLovin. Learn about ad formats, traffic quality, optimization capabilities, and choose the right in-app advertising platform for your campaigns.
Learn how to configure Validation Rules in AppsFlyer to filter invalid traffic, reduce ad fraud, optimize attribution and improve mobile advertising performance.
Every month, N1 Insights features N1 Partners experts sharing their perspective on the latest developments in the iGaming industry. But these insights are only part of the bigger picture. Behind every prediction lies market analysis, hands-on experience, and real-world cases that deserve a deeper discussion.
Learn how to choose a reliable agency account provider for Facebook and in-app advertising. Compare infrastructure, automation, support, reputation
At iGaming, dozens of solutions are behind the high conversion, retention, and LTV rates of the product: from UX and payment infrastructure to personalisation and constant hypothesis testing.
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