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Unity continues to invest in the development of ML optimization. This is a positive signal for those considering Unity Ads as a scaling source, especially for verticals where player LTV plays an important role. To help advertisers focus on the actual value of users, the company has expanded its optimization capabilities with D28 Ad Revenue ROAS and D28 Hybrid ROAS.
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Today, success in iGaming is no longer defined solely by the amount of traffic an operator acquires. Business performance increasingly depends on the ability to convert players, retain them, and maximize their long-term value.
Compare Unity Ads, Moloco, Mintegral, Liftoff, Kayzen, and AppLovin. Learn about ad formats, traffic quality, optimization capabilities, and choose the right in-app advertising platform for your campaigns.
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At iGaming, dozens of solutions are behind the high conversion, retention, and LTV rates of the product: from UX and payment infrastructure to personalisation and constant hypothesis testing.
Discover which verticals perform best with in-app traffic sources in 2026. Explore iGaming, finance, and e-commerce strategies and scaling with Unity, BIGO, Mintegral.
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