Articles

 
FB Success Story: +155% FTD, 135% ROI

Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.

N1 Beyond the Insights: Facebook in July

Every month, N1 Insights features N1 Partners experts sharing their perspective on the latest developments in the iGaming industry. But these insights are only part of the bigger picture. Behind every prediction lies market analysis, hands-on experience, and real-world cases that deserve a deeper discussion.

N1 Insights: July iGaming Outlook

July is not only a month of seasonal shifts and emerging trends; it’s also the perfect time to review the results of the first half of the year and fine-tune strategies for the second half. Summer impacts player behaviour, traffic costs, and the performance of previously successful funnels. What worked during spring may no longer deliver the same results in the summer months, while many seemingly obvious decisions can ultimately lead to budget losses.

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