Gambling traffic in Tier-1 markets rarely forgives mistakes. Especially when it comes to Facebook, where CPM costs are high, auction volatility is significant, and testing is expensive.
May reinforces the iGaming trends that emerged in Q2: the market is clearly shifting away from aggressive scaling toward controlled efficiency. While growth was previously often driven by volume and “quick-win” setups, the key factors now are predictable performance, LTV optimization, and funnel stability over time.
Traffic performance isn’t just about volume or source. What really matters is how well the product turns the first deposit into repeat ones. That’s what drives conversion, retention, repeat deposits, and ultimately LTV — and that’s what defines a partner’s real revenue.
April reflects changes that began taking shape in iGaming back in the first quarter, but are only now becoming systemic. The market is gradually shifting away from short-term optimization toward more complex strategies, where performance sustainability, GEO diversification, and a reassessment of affiliate model efficiency play a key role.
In January, N1 Partners launched a new series featuring monthly iGaming market insights – and in March, the team continues to share practical analytics. Each month, N1 Partners’ iGaming affiliate marketing experts break down key changes across traffic sources, GEOs, content, technologies, regulation, and other areas, drawing on real data, campaign statistics, and the experience of the industry’s strongest players.
Boost your traffic and campaigns by following predictable engagement peaks during top sport events of 2026. Adsterra’s calendar will help you with that!
The first major iGB conference of the year isn’t just another event on the calendar. For the iGaming and affiliate industry, it’s a chance to set the tone early, reconnect with the market, and start the year with real momentum.
In this new episode of Adsterra Podcast we get to know the person behind some spectacular projects in iGaming marketing. Meet Faruk Aydin!
We never stop reaching for the stars! It’s already close to December and Christmas craze, so we work hard to get there with new titles earned. Dear community, your support is key, please, vote for Adsterra at Affbank Awards, and help us bring home 5 shiny badges.
Why India’s digital landscape is opening unprecedented opportunities for affiliates right now.
Come with Adsterra as we walk through SiGMA Africa 2025 and meet the industry players behind Africa’s thriving iGaming market. This is not a studio interview — it’s candid, on-the-ground talks with real people doing the work.
Adsterra Podcast Episode 4 is live! Dive into trends of iGaming: cryptocasinos, mobile, social gaming, and more with experts from Voluum and SB Software.
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