N1 Partners has once been named Best iGaming Affiliate Program at the EiGE Awards 2026, securing the title for the fourth year in a row. The latest win adds another milestone to the company’s award-winning track record.
What is Retention Rate in iGaming and how can it be improved? Learn how creatives, targeting, campaign optimization, retargeting, attribution and LTV affect retention.
N1 Partners has invited Italian football legend Gianluigi Buffon to meet visitors at its booth on November 3, the opening day of SiGMA World 2026 in Rome. Throughout the event, the brand will also show art collaborations with artist Koketit and designer Yoomoota, while continuing to develop its N1 Duality – Energy Release concept. Join N1 Partners for a range of activities at booth H3-3049.
New titles keep rolling out of DELULU Gaming, giving leading European operators more variety and players new experiences to discover.
DELULU Gaming is heading to SiGMA World in Rome with an expanded portfolio, two October releases, and an exclusive first look at Glam Cam and Stranger Farms, two new slots arriving in November. Operators and aggregators will get a first look at the studio’s upcoming releases and meet the team behind its growing gaming universe.
At SBC, as part of the Affiliate Leaders Summit in Lisbon, N1 Partners continued the N1 Duality story, starting at iGB Affiliate in London with DROP 01: Split, with a new chapter – DROP 02: Access. It featured art collaborations with artist Guilherme Atanásio and designer Yoomoota, exclusive merch, and interactive experiences at the booth.
Today, success in iGaming is no longer defined solely by the amount of traffic an operator acquires. Business performance increasingly depends on the ability to convert players, retain them, and maximize their long-term value.
At iGaming, dozens of solutions are behind the high conversion, retention, and LTV rates of the product: from UX and payment infrastructure to personalisation and constant hypothesis testing.
May reinforces the iGaming trends that emerged in Q2: the market is clearly shifting away from aggressive scaling toward controlled efficiency. While growth was previously often driven by volume and “quick-win” setups, the key factors now are predictable performance, LTV optimization, and funnel stability over time.
Traffic performance isn’t just about volume or source. What really matters is how well the product turns the first deposit into repeat ones. That’s what drives conversion, retention, repeat deposits, and ultimately LTV — and that’s what defines a partner’s real revenue.
April reflects changes that began taking shape in iGaming back in the first quarter, but are only now becoming systemic. The market is gradually shifting away from short-term optimization toward more complex strategies, where performance sustainability, GEO diversification, and a reassessment of affiliate model efficiency play a key role.
In January, N1 Partners launched a new series featuring monthly iGaming market insights – and in March, the team continues to share practical analytics. Each month, N1 Partners’ iGaming affiliate marketing experts break down key changes across traffic sources, GEOs, content, technologies, regulation, and other areas, drawing on real data, campaign statistics, and the experience of the industry’s strongest players.
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