In affiliate marketing a creative isn’t just a nice add-on — it’s the entry point that defines the first impression, how users perceive your offer, and how well your ad campaign performs. Just like in real life, the first impression matters and determines whether the user will interact with the ad or simply ignore it. A well-chosen creative can upgrade even an average offer and boost ROI, while a weak one can ruin even a top-performing offer.
Where to Get Creatives for Ad Campaigns
While unique creatives are highly valued by both search engines and users, doing everything from scratch can be a real drain on both time and budget. And when you consider the different offers, verticals, target GEOs and all the other aspects, it becomes even more challenging.
As time is the most valuable currency for webmasters, they often use special affiliate marketing tools like spy services to focus on more important tasks.
A spy service is a tool that allows you to spy on competitors ads, monitor and analyze them. It gives an opportunity not only to see the creative itself (image or video) but also to dissect it in detail: text, button, placement and link. Essentially, using an ad creatives spy service, you can learn everything about an ad and how it looks in Facebook or Instagram feeds.
Moreover, such a service shows the reach, user reactions, view count and ad duration — all together it gives a clear picture of ad’s profitability. It also gives webmasters the ability to find converting ad combinations and copy successful approaches, saving time and money that could have been spent on “blind” tests. All these aspects make a spy service one of the most essential tools for affiliates.
Which Spy Service to Choose for Work
A few years ago, AdHeart was the undisputed leader in the spy service market, and there were virtually no alternatives. However, the situation has changed with the arrival of Tyver — a new service and an ad spy tool for arbitrage that became a breath of fresh air.
By the spring of 2025, Tyver had become the best ad spy tool 2025 and already surpassed AdHeart in the volume of new data uploads.
Just take a look at the stats: the service uploads over 2 million new ads on a daily basis, totaling more than 50 million creatives per month. Ad parsing occurs in 91 countries, covering over 92% of all ads on Meta platforms. Thanks to this, webmasters have access to a vast database for finding profitable ad combinations.
Tyver is a spy tool with filters that include:
- Keyword or phrase;
- Country;
- Creation date;
- Duration of activity;
- Ad format;
- CTA (Call to Action);
- Placement (shows where the ad is placed);
- Lead form…
… and many other more specific queries. It also works as a landing page spy, helping affiliates analyze full user journeys from ad to offer.
An effective top competitor analysis has a number of features. In order to describe the process better, we offer you hands-on experience on how to spy on affiliate campaigns.
For example, keyword search is the simplest way to see what’s happening in a niche. However, the results of such a search may not be entirely relevant because words like “weight loss” or “diet” are used for advertising supplements, fitness and different courses. Tyver itself returns more than 770,000 ads for the keyword “diet.” Finding the right one in such a large set will be quite difficult. Therefore, it’s better to refine the query using other filters.
Many affiliates add tags like subID or pixel to the links for better tracking of campaign results and traffic source analysis . Let’s say you’ve found a good creative and want to see other ads from this arbitrage marketer. To do this, click on the creative and look at the link — the pixel will be represented as a sequence of numbers:
You copy it into the “In link” field, and the creatives used by this exact affiliate will appear at once — in this case, we see ads with beautiful girls related to app installations. This way, you can even monitor top teams, understand what’s converting at the moment and repeat their approaches 😉
Domain zone search is necessary for quickly finding creatives based on domains that frequently change due to being banned. You can search either by a single domain or multiple ones at once — just separate them with the “|” symbol. And to exclude creatives from the search, you need to add a “-” before the keywords.
Another very important filter is “Activity, days». It allows you to view creatives that are converting, because those that don’t convert get stopped. If an ad is shown for more than three days, it means it’s serving its purpose. By the way, repeating creatives is another sign that they are effective.
You can find working bundles by combining different filters. A couple of specific examples are coming next.
Tyver Review
Tyver is an intuitive tool. Even if you’ve never used a spy service before, getting the hang of it is easy. Let’s have a closer look at how to set up your search, use filters effectively and find profitable campaigns.
Nutra is one of the most popular niches. Let’s try a creative search tool to find creatives promoting arthritis pills in Eastern Europe. To do this, type “artrit” (in Croatian) into the Keyword or phrase field, set Search type to Broad and choose Croatia as the target Country. As a result, we get 2,282 ads.
Having a closer look at different creatives and images on them we see that there are some examples that are really devoted to arthritis.
If you click on any of them, you will see that they lead to one and the same offer on Amazon — Hondro Sol HR.
According to statistics, these top ads have 14+ thousand impressions for the target audience 55+ years old and were active more that 20 days which means that they are effective and can be used in your campaigns too.
One more example in this niche is Dijabet (croatian for diabetes) remedy. Inputting the same parameters we see the following results — 1,607 ads.
Let’s have a closer look at the most relevant.
They lead to the same offer — like in our previous example.
They also have a significant number of impressions for this niche and geo — nealy 10,000. Besides that they have been active for 35 days which makes them relevant for your campaigns too.
Gambling is one more popular niche. Tyver has millions of creatives for it. The easiest way to find them is via the field Keyword or phrase. If you type such words as “casino”, “deposit” or “free spin” in Latin America, for example, with CTA “Download”, “Install App” and “Play game” you will get the following results:
As you can see, these ads are relevant and effective as they have been active for 100+ days.
This is the way you organize your search in Tyver to find any ad here. Combining different filters makes ad research simple and insightful, even for beginners. With just a few clicks, you can identify high-performing campaigns in top niches like nutra, gambling and others.
Advantages of Tyver
In addition to in-depth review of creative search, Tyver offers plenty of other advantages to find winning creatives. And here they are.
Creative Database
Tyver’s main advantage is that it currently offers the largest database of fresh creatives updated daily. But beyond the standard filters, it also features unique options you won’t find with competitors — for example, ad searches for the European Union can be filtered by gender, age and coverage. Just enter “men” aged 40 and up, and you’ll instantly see what kind of ads are targeting them: potency products, gambling, clothing, camping and tools. Tyver also works great as a native ads spy tool, making it easier to monitor creatives that blend naturally into users’ feeds.
By the way, in the “EU” part of the service the data export is done via API at a deeper level. This allows for a higher-quality search of a larger number of creatives. Overall, Tyver, being Facebook ads spy, provides access to over 92% of all ads that are run on Facebook.
In addition, as we’ve already mentioned, Tyver allows you to explore similar creatives based on the Facebook page, domain or IP address. This approach helps you find out what else the affiliate, whose creatives you liked, is using.
You can download your favorite creatives, save to folders and share them. On top of that, you can translate the ad text into any language with just one click. It’s also an efficient push ads spy tool, allowing you to analyze notifications-based ad formats just as easily.
That is just the way you uncover best-performing ads.
Development and Growth are the Keys
Another major advantage of Tyver lies in its approach to competitive intelligence for affiliates. The platform wouldn’t be a market leader if it weren’t focused on continuous development. Existing features are constantly being improved and new ones are regularly added. One of the recent updates is a team plan, which allows you to:
- Create a separate account for each team member. This is crucial for team security, as uncontrolled sharing of login credentials can lead to account loss.
- Easily delete a buyer’s account when cooperation ends, without having to change the password and redistribute it to the remaining team members.
- Set individual view limits for each buyer — an extra safeguard against misuse of the platform. The limits can be strict (a fixed number of views), soft (can be exceeded, but with a warning), or completely unrestricted.
All these team features make Tyver one of the best tools for media buyers.
Conclusion
Tyver spy tool for affiliate marketing is a powerful and user-friendly solution that has already become a whole ad intelligence platform. With a massive ad database it offers its users real-time data, advanced and unique filters, fast performance and focus on continuous improvement. On top of that, Tyver helps affiliates see latest ad trends and offers that are currently converting, what approaches top teams are using, their verticals and geos. In short, Tyver sees everything that’s happening in affiliate marketing — and beyond 😉
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