Come with Adsterra as we walk through SiGMA Africa 2025 and meet the industry players behind Africa’s thriving iGaming market. This is not a studio interview — it’s candid, on-the-ground talks with real people doing the work.
We spoke to teams from Paripesa Bet, AfroPari, YesPlay, the Eastern Cape Gambling Board, and Kiron Interactive. They shared their thoughts, ideas, and hopes for the future of iGaming in Africa.
In the video, we ask simple but important questions:
- What new trends are you seeing in African iGaming?
- How do local habits drive preferences in games people play?
- Why is mobile traffic so important today?
- How do players in different areas like to pay?
- What does responsible play mean, and how do you support it?
- What are the biggest rules and changes in the market right now?
- Can local languages help brands grow faster?
You’ll also hear how the industry is fighting unlicensed platforms and why knowing your audience really matters in Africa.
If you work in iGaming or just want to learn how the African market is changing, this video is for you. These are true stories from the people building the future — step by step.
Press play and get inspired by the voices of African iGaming.
Adsterra is a global advertising network with a unique Partner Care approach and a decade-long presence in digital advertising. The company’s current client base accounts for 35k+ publishers (website owners) and 15k+ advertisers (brands, advertising agencies, advertising networks). Adsterra’s geography covers the whole world, including 248 GEOs.
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