Four months on the market, nine games in its portfolio, and a growing presence across international markets. DELULU Gaming is keeping up the pace with the release of MLK PUMP!, an instant game that brings back the familiar face from MLK Voyage, this time with a barbell in his hands and a whole new take on the character’s adventures.

Players who remember MLK Voyage will recognise the character, but that’s pretty much where the similarities end. The reels are gone, the mechanics have changed, and MLK now appears as three very different athletes competing in a comic-style weightlifting contest. Each comes with his own level of volatility and potential rewards, putting the first important decision in the player’s hands before the bar even leaves the floor.

The Bigger the Risk, the Heavier the Reward

Every round begins with a choice between Titan Tom, GymBro Max, and Nerd Alex. Titan Tom offers a relatively low-risk option, with low volatility and multipliers up to 100x. GymBro Max raises the stakes with medium volatility and potential rewards reaching 500x. And for players ready to take the biggest risks, Nerd Alex offers high volatility and multipliers up to 1,000x in the standard game.

Higher volatility comes with bigger potential wins, and nothing stops players from trying a different risk level in the next round.

The lift has three stages, and with each one, the athlete gets closer to raising the bar overhead while the potential multiplier keeps growing on screen. But even the strongest lift can end in disappointment. Once the bar reaches the top, the athlete has one last job to do – hold it there. If he manages, the player collects the displayed multiplier. If the bar comes crashing down, there’s no win this time.

For those who want to influence the outcome further, DELULU has added three optional features available before each round.

Mustache of Power improves the chances of completing the lift, while Revival Milk gives the athlete a full second attempt after a failed one. Belt of Strength takes a different approach, increasing the available multipliers without improving the probability of success. It’s also the feature that can push the game’s maximum win to 5,000x the stake.

All three features are available before the round for an additional cost. 

MLK PUMP! comes with four RTP configurations of 90%, 92%, 94% and 96%, and a betting range from €0.10 to €100.

Alina Avekse Mathiasen, Chief Product Officer at DELULU Gaming, commented:

“Instant games have their own rhythm, and we wanted to make the most of that. In MLK PUMP!, you choose your risk, add an advantage before the round, and watch the lift unfold. I especially like that the multiplier can keep climbing while the actual win is still uncertain. That final hold gives the whole sequence its tension, and, of course, seeing three completely different versions of MLK struggle with a barbell adds a bit of humour to the experience.”

As its ninth release, the game adds another format to DELULU Gaming’s expanding portfolio and shows the studio still has more to explore in the MLK universe. The character may be familiar, but the next challenge is anything but.

MLK PUMP! and three more new DELULU releases are heading to SiGMA World in Rome on 2–5 November. Want to explore the games or discuss potential partnerships? Meet the team at Booth H6-6055!

About DELULU 

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates slots and instant-win games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.