Unity Ads Continues to Develop ML Optimization: Breaking Down the New D28 ROAS Models
Unity continues to invest in the development of ML optimization. This is a positive signal for those considering Unity Ads as a scaling source, especially for verticals where player LTV plays an important role. To help advertisers focus on the actual value of users, the company has expanded its optimization capabilities with D28 Ad Revenue ROAS and D28 Hybrid ROAS.











