So, 2023 hit us like a storm, bringing in ad campaign bans, app chaos, problems with farming, and finding trusted accounts. Think of it as a blockbuster unfolding on Facebook, Google, and TikTok, making life a rollercoaster ride for the affiliate marketers diving into gaming, crypto, and nutra verticals. In the nutra world, there is also an important parameter such as the redemption rate, which can significantly impact the level of income.
Bold players with big budgets usually get to play mad scientist with traffic, braving storms and snagging new solutions and bundles. At the same time, solo marketers and small teams often find themselves doing a financial jigsaw puzzle to operate in highly competitive verticals. When you run out of ideas, and the budget for testing is but a distant dream, that’s when the real challenge kicks in.
Attention affiliate marketing teams! We’ve got some exciting news: as we approach New Year’s Eve, there’s a shining opportunity in the horoscope vertical. Over the past six years, we’ve been actively engaged in harnessing this type of traffic, generating paid calls on astrology topics through partnerships across 20 European countries. Our yearly observations reveal a consistent trend worth sharing: every November, we witness a spike in interest and search queries for horoscopes. People become hungry for astro insights, resulting in a surge of calls to those paid numbers. The excitement peaks in January, and by the end of February, things settle back to the yearly norm.
Whether you’re a seasoned pro in affiliate marketing or a fresh face ready to run advertising campaigns, now is the time to capitalize on IVR-offers and turn this astrological trend into profitable ventures.
What are IVR offers and how to profit from them?
Interactive Voice Response (IVR) is an interactive voice menu system. Users dial a special number, in our case, a paid number, and discover a world of audio content featuring a collection of recordings with different levels of interactivity.
With no live operator in the mix, we can smoothly handle numeros calls at once. For those skilled at navigating high traffic volumes, it’s a chance to jump in and craft an opportunity for substantial earnings.
What makes IVR offers a pot of gold at the end of the rainbow?
Facilitating payments for users is streamlined and hassle-free. Users are not required to commit to a subscription, share card details, disclose their phone numbers, or confirm transactions with a PIN code. Instead, a simple click on the landing page button initiates the process – users make a call, listen to the introductory content, and proceed to the paid content. The introductory segment provides concise information, making it clear that the service comes with a fee.
Despite the fact that there is an introduction, people are willing to call and spend 5-7 minutes on the line. The average payout per call is 2-5 euros.
Since this is simple and doesn’t require any follow-up steps, the conversion rate can be quite high. For example, the screenshot shows CR parameters for one of the narrowly targeted advertising campaigns of our buying team.
The only thing needed for payment is a smart phone!
Why is it a hot topic right now?
The horoscope niche experiences heightened popularity from November to February, bridging the transition from one year to the next. During this period, people want insights into what the upcoming year holds for them, particularly given the current unsettling events unfolding globally.
Check out the surge in interest with these graphs illustrating call trends from October to February, from 2019 to 2023:
October 2019 – February 2020
Our early stages of understanding user behavior:
October 2020 – February 2021
Success in attracting a slightly larger audience:
October 2021 – February 2022
The growth pattern became more noticeable as the new year approached, and the decline in interest occurred at a more gradual pace:
October 2023 – February 2023
The audience volume experienced another growth phase, and the heightened interest sustained for a longer peroid.
This chart combines four periods from various years to help you get a picture of general trends and audience behavior:
In the present year, we’re observing a similar upswing in user interest, and want to invite you to leverage this opportunity with us. According to the most recent statistics, here is a visual representation of the conversion (interest) growth in horoscopes for one of our offers this year:
This niche offers solid earning potential. Interest in horoscopes tends to rise towards the new year, and the astrology vertical has shown consistent growth for decades.
Verified statistics confirm the increasing interest year after year
Want to see an up-to-date case study? Easy!
As a recent case study, let’s take a look at our in-house buyer’s experience, who we’ve entrusted to provide insights into a successful launch. We’ve thoroughly optimized this case study, presenting data from before the changes were made. The subsequent developments are now business secret 😉
Traffic source: Facebook Ads
Campaign Date: 9/20/2023 – 9/29/2023
GEO: CH (Switzerland)
Language: FR (French)
Let’s take a closer look at the language used in the creative and the landing page for the French-speaking audience in Switzerland. We’ve tailored the targeting accordingly. It’s worth mentioning that the horoscope falls under the white vertical, and the advertising campaign launch proceeded seamlessly, navigating through Facebook policies, declines, etc.
We used one of the public offers of our Affiliate Network:
The landing page features a chat with an astrologer (bot), culminating in an invitation to dial the provided number. This generates calls to the affiliate network and contributes to revenue. Pre-landings were NOT used; traffic was directed straight from the creative to the landing page.
During the arbitrage process, I used one primary account along with several auto-registered accounts acquired from npprteam.shop.
The ad campaign launch proceeded smoothly, which is always a good thing, especially considering prior extensive experience in the crypto vertical, where I often dealt with declines and policy challenges.
Ad Campaign Settings:
Campaign goal: conversion to a lead event
Audience: women 35+
Placement: Facebook feed only
Devices: mobile phones
You can request a landing page archive from the manager and install it yourself – very handy.
It is also quite easy to customize the Pixel – there are clear instructions.
The first creative didn’t catch on, resulting in a slight loss. It looked like this:
The second creative successfully lowered the click price to $0.15 and passed moderation smoothly. The account remains active, by the way. This particular creative continues to yield positive results.
Now is the perfect time to dive into the world of IVR horoscopes, unlocking the potential for significant profits in the realm of astrology!
Join us in maximizing profits in this vertical during the New Year period. The swiftest and most promising affiliate marketers and teams will receive agency Facebook and Google accounts. Gear up to enhance your skills! We’re ready to spill the secrets, share strategies, and pass on our wealth of expertise. Secure your spot now at mobstra.com, and here’s a little welcome treat – enter the promo code: GRSALE14 during registration to get a bonus!
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