If there is any vertical that managed to regain its popularity after the pandemic and gain momentum, it is definitely Nutra.
In this guide we will figure out how to launch Nutra campaigns and gain profit.
Also we will cover all the details on working with Nutra vertical, starting from the best traffic sources to the selection of top GEOs and affiliate networks.
What is Nutra?
Before moving on to real tips and recommendations, let’s analyze the meaning of Nutra to make it clear to everyone, including beginners.
Nutra is an abbreviation of nutraceuticals or food additives. This vertical does not advertise medicines or real medical products that are prescribed by doctors, only supplements, dietary items and products that can potentially benefit health. For example, cosmetics, anti-age creams, as well as vitamins.
There are many niches in this vertical, which makes nutra ads a very profitable thing for affiliate marketers to promote.
Types of Nutra offers
Let’s enumerate not only the main niches of Nutra vertical, but also smaller units.
You can launch such types of Nutra offers as:
- Beauty products, anti-aging creams, skin care,
- Weight loss products,
- Supplements for men’s health, potency enhancements
- Vitamins and dietary supplements,
- Cellulite and wrinkle creams,
- Anti-parasite and detox tea,
- Equipment for training at home and outdoors,
- Supplements to relieve muscle pain,
- Products to improve concentration and performance,
- Amulets for health and good luck,
- Products from fungus infection,
- Teeth whitening pastes,
- Creams and medications for hemorrhoids.
Traffic sources for Nutra
According to the statistics of the RichAds platform, there are two main traffic channels that work well for Nutra campaigns.
- First of all, these are classic push-notifications, they show excellent results both on adult and mainstream offers.
- The second converting traffic format is the in-page push, we recommend using it specifically for adult offers.
Important: You can launch offers with adult creatives and landings on certain premium traffic sources at RichAds. A list of these traffic sources can be provided by your manager upon request.
Why do these traffic formats work well for Nutra?
In addition to our data, there are several obvious reasons why these formats have been working steadily for a long time for Nutra ad promotion:
- Personal approach. These two traffic formats allow you to address people directly using a personal appeal in creatives in your campaigns. You can also turn to the specific pain of your target audience, showing the best solution to their problem.
- Audience segmentation. Thanks to creatives, you can not only attract a user, but also segment your audience. It’s possible to create several creative bundles for different audiences and test each approach. For example, show both women and men in the “before/after” creatives to identify your potential buyer.
- iOS users coverage. The in-page push format allows you to target not only Android, but also iOS users in the campaigns, so you can reach a great amount of people.
- A small price per click. CPC for the push format starts from $0.003 for Tier 3 and $0.01 for Tier 1, as for the in-page push — CPC starts from $0.001.
What niches work best for Nutra at RichAds?
There are several main types of Nutra offers that convert well and consistently show good results, and we’ll cover them in the Nutra guide below.
In the RichAds advertising network, these are:
- men’s health.
Men’s health is one of the most stable types of offers for the Nutra vertical. It includes several niches that an affiliate marketer can launch. Basically, these are products for potency, gels and pills for penis enlargement, as well as medicines for prostatitis.
A list of offers and specific products for men’s health that will work well in the summer of 2022 can be found here.
Offers for weight loss will also never lose their relevance. This is a fairly large field for affiliate marketers — it includes vitamins, gels, pills for weight loss, as well as various teas, food, and information products for slimming.
The goods of this niche do not have seasonality and convert well all over the world and work for many different people, so this a great option to drive traffic to.
You can check which weight loss offers have great potential this summer and accept push traffic here.
Is it profitable to launch Nutra?
Yes, this is the vertical that remains profitable no matter what, especially if you find a suitable bundle. In general, there are several reasons why affiliate marketers shall pay attention to it:
- High demand. This is exactly the vertical that addresses a user’s problem— obesity, health problems, craving to be beautiful. All these problems cannot be solved quickly, that’s why the user will always look for various ways to cope with these issues, so the vertical will remain relevant.
- Nutra offers do not “burn out”. Of course, any offer can become unattractive to people, but due to the fact that there are many products of the same category on the Nutra market, you can always choose a similar offer and start launching it, you won’t even need to make drastic changes in your creatives.
- Wide target audience. In Nutra case, the audience is as wide as possible. All people, regardless of gender and age, want to be healthy and beautiful. While the marketer, in his turn, can make use of it to improve sales by applying different approaches to making creatives.
If you wish to figure out how to drive traffic to Nutra ads and have a great ROI, stay with us, in this guide we will dwell on creating Nutra campaigns with a nice CR and give tips on choosing the best GEO and affiliate network.
What are the best regions for Nutra vertical?
There are many countries that suit Nutra offers as well as there are many people who want to lose weight easily and become younger quickly without any surgeries. Though there are overall tendencies that remain on top as in any vertical.
Top GEOs for Men’s Health offers in RichAds
We’ve recently found out that products for improving men’s health are really popular in these regions.
Top GEOs for Weight Loss offers in RichAds
Weight loss offers work great on different GEOs, but the USA will always be on top because of the obesity problem and the healthy lifestyle trend.
- Czech Republic
Top GEOs for other Nutra offers
It is crucial to analyze the best GEO for each niche to get a high CR. For example, products for hair loss work well for India, while anti-parasite goods are perfect for Philippines.
If you want to learn more about top GEOs for a specific traffic channel, consult your manager.
How to choose an affiliate network for Nutra?
There are many affiliate networks that provide Nutra offers in 2022. The main thing is to do your own analysis before choosing an affiliate network.
It’s crucial to:
- read reviews on Nutra affiliate networks,
- identify your audience and GEO in advance,
- choose the best payment model,
- communicate with managers and technical support of several networks to choose the best Nutra affiliate network.
Find a few affiliate networks that provide Nutra offers below:
- Meta CPA
Important: Direct advertisers will always have the best payment terms. If there is an opportunity to take an offer directly, don’t miss it!
You can find some cool Nutra offers that accept push traffic here.
How to make creatives for Nutra?
There are many approaches to making creatives for Nutra for affiliates, they all vary depending on the desired target audience and the offer. In our guide we will consider the top-notch approaches to use in your campaigns for this vertical.
Remember that creatives are your main way of audience segmentation, so try to appeal to all the people that may potentially be interested. Speaking about Nutra, these are both adult women and men, as well as elderly people.
Use enticing headlines in your campaigns — talk about the miraculous effects of the product, focus on its availability and cheapness, or talk about quick results. You can use a more specific approach, for example, losing weight for a wedding day for women or remove the abdominal fat for men.
For men’s health and potency, we also advise to focus on “before / after” creatives, indicating how the size will improve in centimeters in order to interest your potential buyer.
You can also show a pleased woman using adult creatives, this will be a real clickbait for your target audience.
If you don’t have the opportunity to make creatives yourself, you can ask the manager to provide them for you for free!
Converting funnel for Nutra
It is crucial for an affiliate marketer to view a sales funnel as a whole picture. After all, this funnel has to be user-friendly as it encourages people to make the final payment, so it is the key to a high CR.
If you use push traffic, your funnel will include creatives, pre-landing and landing page with an offer.
When working with push ads, a marketer shall remember that 70% of advertising campaigns need to use pre-landing pages to attract users. After all, the user is already warmed up at this stage, and makes the decision to visit the product page and make a purchase or on the contrary decides to leave.
The remaining 30% of campaigns work well with direct links, but we recommend testing both options to see what actually suits your product.
This way you urge people to buy the product you advertise by raising his interest at each stage. Respectively, he doesn’t have any other choice but to make a purchase at the final stage!
How to launch a Nutra campaign?
Before launching a Nutra campaign, decide how you’ll do it: agree on the payment type, find a suitable offer, choose a GEO, decide on the audience and targeting.
We have identified several main principles that will help an affiliate marketer create a converting push campaign for Nutra.
Choose a suitable traffic source.
As we mentioned earlier, push and in-page push work best for Nutra in RichAds. You can also request a whitelist for a specific GEO and format from your manager.
Add at least 5-10 creatives.
Adding enough creatives is important for any vertical, but when we talk about Nutra, it’s just a necessity. Do not ignore this point, as very often only one or two of many bundles show nice results, and if you add just a couple of creatives to your campaign, your chances to get a high CR will decrease several times. Also, testing a large number of creatives at once will help to save time and money of an affiliate marketer.
Use premium traffic sources.
Premium group includes the traffic sources of the best quality that guarantee to bring you a high CR. What is more, the premium group converts 61% better than the Standard one!
Choose the best targeting.
We advise you to use Chrome as well as the latest Android and iOS versions in your campaigns to achieve best results.
Set frequency cap.
If you want people to click on your offer and not get annoyed, we recommend setting the frequency cap in the campaigns. We’d advise to set 1 impression per user a day.
Make use of schedule.
If you launch COD offers, you’d better set a schedule in the call-center working time.
Optimize your campaigns.
Make sure that you use optimization features to save your time: Automated rules, Target CPA, Optimizer, as well as Microbidding will help you block expensive traffic sources automatically, as well as add working traffic sources to the whitelist.
If you are not sure how to work with Microbidding, or optimize your campaign to match the desired CPA, you can always contact your manager and ask for expert advice!
Making predictions is always hard, but the RichAds team has several observations on the trends of the current and next year.
It is obvious that during the pandemic Nutra was going through hard times, COD offers were especially affected due to the shutdown of call centers. In 2022, Nutra is back and converts even better than before.
We advise you to pay attention to LATAM, African countries, Asia, as well as India this and coming year, the GEOs will be on top for launching Nutra.
Obviously, Nutra is a vertical that will always convert. Everyone wants to be healthy, beautiful, and skinny, so affiliate marketers who launch Nutra ads will always benefit!
We hope this guide was fruitful, and now you are ready to choose a suitable offer and GEO, create a working creative, and launch a converting campaign.
Launch Nutra with RichAds!
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