Esports’ potential increased significantly because of the pandemic. While lots of people excited about eSports were sitting at home – streaming appeared to become extremely popular: according to the State of Online Gaming 2020 research report:
Watching gamers play video games online is more popular than watching sports for 18-25-year-olds.
Overall, the revenue of the eSports global market rose by one million dollars from 2020 and 2021 and is predicted to reach 1617.6 million dollars by 2024.
Gaming and esports verticals in 2022
The gaming vertical includes games and entertainment apps as well as for mobile devices, as also for desktop. To understand how promising this vertical is in 2022 we share with you ClickAdilla’s Top Verticals and GEOs statistics:
TOP 5 VERTICALS
1. Videos 📺
2. Dating ❤️
3. Mainstream 👥
4. Sport & Game Betting ⚽️
5. Webcams 📹
TOP 5 GEOS
1. India 🇮🇳
2. The United States 🇺🇸
3. United Kingdom 🇬🇧
4. Canada 🇨🇦
5. Germany 🇩🇪
As you can see, Gaming is one of TOP 5 verticals at ClickAdilla and India is № 1 GEO among other countries. And though the amount of campaigns varies from month to month, affiliate marketers always prefer Sport & Game Betting.
Let us find out why:
● Gaming is now a multibillion industry, and there are no signs of it slowing down.
● The demand for gaming peripherals has increased fast, and there are many offers available for you to promote.
● As a gaming affiliate, you can earn in-game support to help you get further in your games.
● The commissions are usually large, and free sign-up options are plentiful.
● You can easily rewind the clicks, sales and the commission you’re earning.
Sports & e-sports betting
💡 Esports mostly works the same way as sport tournaments where there are hundreds of thousands people betting on their favorites.
⠀Thanks to the pandemic, esports betting experienced massive growth: Games that accounted for less than 1% of bets before, now had 20% and growing.
What else can you promote
💡 Selling games is not always the main goal of the campaign. In this vertical offers are divided on CPI, CPA and RevShare. For social media, bloggers, YouTubers, Twitch streamers and content creators here are the best examples of products to promote:
● Games (Fortnite, World of Warships, World of Tanks)
● Key shops (Kinguin, Fanatical, Eneba, GamesDeal, CDKeys)
● Game shops (Epic Games, Ubisoft, GameStop, GeekBuying, Humble Bundle)
● Cloud Gaming (GeForce Now, Uplay+)
● Shops for streamers with designs and animations (OWN3D.TV)
● Gadgets (Razer Electronics, Steelseries, Corsair, Acer, Astro Gaming)
● E-sports betting sites (Luckbox, Parimatch)
When it comes to streaming and increasing brand awareness, the most suitable ad format is in-stream. If you want to go into details, you may read our recent case-study devoted to in-streams in India.
Where to get offers?
As you already know your vertical, GEO, Ad formats and have a successful example, you only need suitable offers. RevenueLab will help you with this:
1. RevenueLab provides numerous offers on India as well as on other top GEOs;
2. You can easily find an appropriate offer based on the partnership model: CPA, RevShare, Hybrid, Listings, Flats, etc;
3. There are 1500+ reliable brands including betting;
4. The RevenueLab team will guide you through the new GEO and find you the most profitable offer.
⠀The RevenueLab team works only with the iGaming vertical and has deep knowledge of the industry through many years of experience. The company cooperates with more than 1500 verified advertisers directly — we sell your traffic more expensively due to individual conditions.
Additionally, we would like to mention several Networks we work with:
You may even be more specific with your offers:
● Do you play different games on a daily basis? – promote Humble Bundle!
● Are you a Fortnite fan? – try the Epic Games affiliate program!
● Do you always get the freshest pair of gaming headphones? – Razer is the affiliate program for you.
● Are you a deal hunter? – Green Man Gaming is going to be perfect for your followers.
● Maybe you’re a prominent name in the streaming industry? – The visual addons from OWN3D.TV should be selling like hotcakes.
Where to get traffic?
Since one of the verticals ClickAdilla performs best at is Sports and Esports Betting, you may find relevant and quality traffic at here. Start getting your benefit from the rising popularity of the esports industry and take advantage of the upcoming events.
Buy and Sell traffic through our RTB supply within milliseconds.