Here’s how to add certain landing page elements that can potentially lower your trash leads rate
Hi everyone! Any affiliate specialist faces many problems on their path to profit – low CTR, poor conversions, expensive CPM, poor approval rate, bans (when working with Facebook (forbidden in the Russian Federation)), pricey supplies, trash leads, and more. But any problem has a solution. Let’s take a closer look at trash leads.
What are trash leads in affiliate marketing?
Trash in affiliate marketing is sketchy applications that cannot be attributed to accepted ones and also cannot be denied. For example:
1) the user left an invalid number;
2) the user doesn’t pick up their phone;
3) the user argues with the call center operator;
4) the user is in the black list;
5) other issues.
All trash leads are divided into 2 categories:
1) Auto trash. This is when a user leaves an incorrect number, makes an order from the wrong GEO, or when their number is blacklisted.
2) Applications that call centers mark as trash. For example, when a person doesn’t speak when they call them and they pick up, when they don’t answer the call, argue with the operator, etc.
You can reduce thrashed leads. Of course, it is impossible to set up your ad campaign in such a way that every lead would 100% pick up their phone, answer calls, and not argue with the call center operator – it’s just not how life works. But you can significantly reduce the percentage of auto trash leads or eliminate it completely.
HTML and CSS elements are pretty complicated and if you don’t know anything at all, learning them from scratch will take you a long time. Today, we will tell you what can be done on your landing or pre-landing pages to reduce your auto trash rate to a minimum. It doesn’t matter if you don’t know the HTML and CSS, just do what we tell you and everything will work out fine. In most cases, auto trash is an invalid or incorrect phone number, so we need to make sure that the user cannot make this mistake. Let’s start!
Phone number masking
Phone number masking is needed so that a person cannot enter a number longer than a certain length. If the phone number in the GEO you need has 11 digits, then the user will be able to send their application form only when they enter exactly 11 characters – no more, no less. This feature can significantly reduce the percentage of trash. Now we will show you a mask for a phone number using the example of a regular request form. You can set it up on your pre-landing/landing page.
Go to your code and paste the following code before </head>:
Then paste the script itself:
}).mask(“56 (999) 999-999”); // 56 (921) 481-469 });
Please note that if you need a number that starts with the code +39 (GEO Italy), then in the “}).mask(“56 (999) 999-999”);” part of the code, change 56 to 39, and the user input form will start with the code 39.
You need to paste it in the same place where you inserted the previous code lines:
Next, go to the form itself, find the code for the phone input field.
To find this field faster, enter <form> or <form in the code search. Then you will be taken directly to the form’s code. The code for the phone input field will look something like this:
Change id=”phone” to id=”center_ok” required. If required is already present in the <input> line, then you don’t need to set it again.
Here’s how we did it:
In the end, the form looks like this:
It’s possible to enter any number of digits in that field before adding this mask script. Now, users can only enter only the number within the set number mask.
Letting users know what phone number you need exactly
There is another way to tell the user which number format you need. You can warn the user with text by highlighting the part that talks about phone numbers, for example, in red and bold.
To get started, let’s use this top-rated translator: https://www.deepl.com/translator
Enter something like: “Required phone number format: +56(999)123-5456”
It’s best to check the format of the phone number that the call center accepts with your personal manager so that you will have up-to-date information.
After you translate the desired text, go to your pre-landing or landing page and find the best location for this note. It is best (in our opinion) to be placed before the fields of the form.
You can right-click on the form to see its code. In the <div class=”form_wrap”> line which selects the entire form from above, you need to insert the text right above this line.
Here’s the code:
<h2 style=”color:red”>Formato del número de teléfono obligatorio: +56(999)123-5456</h2></center>
<center> – displays the text in the middle of the block in which the text is placed.
<h2> – heading text type, but you can choose any. So, you can, say, use <p></p> instead of <h2></h2>
Also, make the style parameter the color red. It will look like this:
Set restrictions to phone numbers so that they can only use numbers, not letters
There are forms that only open your keyboard when you click on the phone number field. But you don’t want the user to have an entire keyboard open if you only want them to enter numbers in this field.
Here’s how to set restrictions on entering any characters other than numbers in the input field.
This is what the form might look like if there is no input restriction on it:
The second version of the form will lead to less trash. The user can’t accidentally enter a letter, numbers are the only available option.
Open your code, find the phone number input field line and check its type:
It should be the type “tel”, so change it if it says “text”. The “tel” type doesn’t allow entering letters.
Inform users about their orders on your thank you page
You can inform the user that the product will be delivered by a special service, that a call center employee will contact them in 15-20 minutes, etc. This information increases trust in your service. You can check this information with your personal manager, they know all the details.
For example, we need to set that delivery can be carried out by a delivery service or mail, with payment on delivery.
Su orden ha sido recibida!</h2>
<p>Nuestro operador se comunicará con usted para confirmar su pedido. <br><br>
La entrega es por mensajeria o por correo. Pago – a la reception!</p>
This form should be inserted between <body></body>. We highlighted this text in yellow, you can change this text to your own, it does not affect the logic of the code.
If you use all four of the features we have reviewed, then the percentage of trash leads will significantly decrease.
We have a couple of comments about this from some experienced affiliates:
1. Dmitriy Esipov, the IM GROUP affiliate team owner
We use a script that eliminates duplicates. This is a simple script that can be found on the internet. We don’t use anything else, the validators usually cut conversions.
2. Timur Sharipov, the Avalon team owner
There are several simple ways to reduce the percentage of trash leads:
1) Add a phone number mask in the form + make a limit on the number of characters.
2) Set the “required” attribute to the fields in the form so that users don’t submit empty fields.
3) Assign the type “tel” for the “Phone number” field. Thus, when that field is clicked on, the user will get a specialized virtual keyboard for entering their phone number, with numbers only, no letters allowed.
So now you know how to set certain restrictions for entering phone numbers, how to tell the user from which digits they need to start entering their phone number, how to set a limit on entering numbers, and much more. If you add all of this to your site, that will decrease the number of auto trash leads, which means that your approval rate will get higher. And that was Webvork, talk to you next time!
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