The digital advertising landscape is constantly evolving, and with it comes the challenge of exploring new avenues to achieve better results for clients. Recently, Evamobi agency team undertook an exciting project with Global Online Broker, a prominent brokerage firm. The objective was clear: to launch a Connected TV (CTV) traffic campaign for the first time for this advertiser. The results exceeded our expectations, and we’re here to share how we did it and what we achieved.

Objectives

Global Online Broker set out several key goals for Evamobi:

  • Scale the offer and attract new users across specific geographies: Malaysia, Thailand, the Philippines, Brazil, Vietnam, Indonesia, and Canada;
  • Increase the engagement and activity of existing users;
  • Boost app installations;
  • Improve ROI.

To tackle these objectives, Evamobi chose to leverage CTV traffic, first for this client.

Why CTV?

Connected TV (CTV) represents a unique traffic source that allows advertisers to integrate their messages directly into television content. This can take the form of video ads, banners, or even interactive elements, offering tremendous potential to capture audience attention. One of CTV’s key advantages is the ability to target ads with precision. Advertisers can tailor their campaigns based on demographic data, user interests, and behavioral patterns.

Moreover, CTV provides access to high-quality content and streaming services, making it an attractive option for reaching audiences that are actively engaged with such platforms.

How Evamobi Did It

Our approach to this project hinged on a thorough analysis and selection of the most effective traffic sources. Agency meticulously examined which content and platforms would be most beneficial for promoting the product and crafted a strategy that accounted for the nuances of the target markets.

While CTV is a relatively new channel, the approach to managing it is not drastically different from other traffic sources. It’s crucial to remember that each client and project demands careful preparation and comprehensive testing.

Results

The results speak for themselves. Global Online Broker was highly satisfied with the outcomes, and it’s easy to see why. We achieved growth across all the objectives set by the client. The number of app installs increased, user engagement improved, and most importantly, we significantly boosted ROI.

But seeing is believing. Here’s a screenshot from the client’s CRM, where you can see achievements in action. Impressive, isn’t it?

Our Advice

When working with new and promising channels like CTV, it’s important to be willing to invest in the unknown. Thank you for reading! For more details about Evamobi, visit the website!