When newcomers hear about pre-landing pages, they often imagine long reads, brief lead-in forms, or spinning wheels for bonuses. However, insights from experienced affiliate marketers show that there are many other formats available. These may be slightly more complex to create, but that’s a good thing: audiences aren’t yet familiar with them, which means they can drive more targeted traffic. In this article, we explore the types of pre-landing pages used by Western affiliate marketers, when to use each type, and how to optimize conversion rates for your pre-landing pages.

VSL (Video Sales Letter)

A VSL is a landing page where the main content is delivered via video. This format is ideal for traffic sources where users are open to watching video content, such as TikTok, YouTube, or Twitch.

However, on platforms like Facebook or Google, where users prefer reading, lengthy videos might deter engagement. Testing video durations—1 minute, 5 minutes, or 20 minutes—can help identify what works best for your audience. Data suggests videos longer than 30 minutes often attract higher-quality leads.

VSLs are particularly effective for high-ticket niches like health supplements (nutra), crypto, finance, and trading. These products often require in-depth explanations, expert endorsements, and visual demonstrations to persuade users.

Storytelling

This format sells offers through a compelling success story, often structured using the AIDA formula:

  • Attention: Highlight the user’s problem.
  • Interest: Present a relatable story or situation.
  • Desire: Offer a solution.
  • Action: Provide a clear call-to-action.

Storytelling pages often feature well-known figures or influencers to make the story more relatable and credible. For instance, an ad might narrate a celebrity’s struggles with a particular issue and how they resolved it using the promoted product.

This format is versatile and can be adapted to niches like gambling, trading, or even e-commerce by crafting relatable narratives for the target audience.

SEO-Focused Articles

SEO pre-landing pages are optimized for search engines, using keywords, internal links, and structured elements like lists and tables to retain user attention.

These pages are particularly effective for niches like e-commerce, insurance, or finance, where there’s a wide range of products or services to discuss.

By creating high-quality, informative content, these pages engage users and funnel them into your sales process.

Pro Tips for SEO Pre-Landing Pages:

  • Use tables and bullet points to make the content scannable and visually appealing.
  • Include embedded purchase options for seamless conversions.
  • Regularly update content to ensure consistency between pre-landing and final landing pages.

Quizzes

Quizzes are interactive pre-landing pages that engage users by asking questions about their preferences or problems. This format doesn’t directly sell but builds rapport and subtly nudges the user toward a product recommendation.

Quizzes work particularly well in niches like:

  • E-commerce: Suggesting personalized products for specific occasions.
  • Crypto/Finance: Recommending suitable platforms or strategies based on user preferences.

  • Real Estate: Tailoring property recommendations to user budgets.
  • Health Supplements (Nutra): Identifying user needs for targeted product suggestions.
  • Education: Many people get lost when choosing a profession and don’t know where to start. The quiz will find out their preferences, skills and offer the necessary educational course on the advertised platform

Adding a lead capture step (email, social profile, or phone number) can further enhance the long-term ROI of quizzes by allowing retargeting.

Listicles

A listicle is a pre-landing page designed as a visually appealing product showcase. Unlike traditional product pages, listicles include detailed descriptions, user reviews, and compelling visuals to build trust and engage users.

This format works best for e-commerce and health supplement (nutra) niches.

Key Elements of a High-Converting Listicle:

  • Brand Consistency: Mimic official brand designs for credibility.
  • Animations: Use subtle animations to guide users to critical sections.
  • CTA Buttons: Use action-oriented phrases like “Buy Now” or “Get Started” for higher click-through rates.

How to Boost Pre-Landing Page Conversions

Here are some actionable tips to optimize your pre-landing pages:

  • Optimize Page Load Speed. Every second of delay in loading reduces conversions by 7%. Ensure your pages load quickly to prevent users from bouncing.

  • Incorporate Reviews. Authentic reviews with photos and user testimonials build trust and encourage conversions.
  • Simplify Navigation. Users should easily find product descriptions, reviews, and purchase buttons. Test your page with colleagues or peers to ensure seamless navigation.

Conclusion

For emotional, impulse-driven niches like gambling, betting, or sweepstakes, classic pre-landing formats like spinning wheels or quizzes work best. They engage users and amplify their excitement, leading to higher conversions.

For complex decision-making niches, consider the formats described above. They can be created manually, with the help of AI tools, or through designers. By diversifying your pre-landing formats, you can effectively target a variety of products and audiences, ensuring better results in your affiliate campaigns.

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