Affiliate marketing has been running on word-of-mouth activities for a long time. However, it has also been niche for a long time. The great shift to online during Covid19 pandemics had several major impacts on the affiliate industry. 56% of affiliate schemes saw significant revenue increase.
First, a number of businesses and domains that launched their own affiliate programs grew exponentially. Second, affiliate marketing became a massively competitive sphere.
Today, it is simply not enough to market your affiliate links through your blog or social media accounts. Unless you already have a well-established, loyal and large audience, you will get lost in a sea of similar content.
Today, let’s talk about link building for affiliate marketers and why they will help you stand out.
Why Link Building is an Essential Marketing Strategy for Affiliate Marketing?
- Extreme levels of competition
Affiliate marketing is hugely competitive. Large affiliate platforms provide affiliate links to anyone who would take them and offer similar conditions to all. You will get higher commissions, but only if you sell more. And how to sell more if so many people are doing it alongside you and have the same privileges from the platform?
The answer is, to create added value. For instance, if you are in an iHerb affiliate program, a reasonable means to increase your affiliate network would be to run a wellness blog. But how would people find your blog? This is where SEO and link building comes in.
- Building Trustworthiness and Authority
Link building is a necessary part of SEO when it comes to improving your resources reputation, both for your users and websites. If your customers get the same discount via your affiliate link as they would get from any other affiliate link on your platform, why would they choose you?
They will, if they like you, if they trust you, if they think your recommendation is worthy and useful, if your knowledge and expertise are relevant and valid. Popping out on the first page of Google’s search results for their request that’s connected with your affiliate program can do wonders for building this kind of trust.
- Increasing the Number of Conversions
Ultimately, this perk comes as a consequence of the previous two. When you manage to stand out and increase your visibility, you get more traffic to your website or blog and more people see your affiliate links. When you establish yourself as a visible, active and trustworthy expert, people will prefer to use your affiliate links to buy products they could have gotten elsewhere, just because they like you and trust you.
What are Best Link Building Strategies for Affiliate Marketers?
1. Content Marketing and Linkable Assets
Whatever marketing strategies you decide on, quality content is always the cornerstone today. In 2024, Google rolled out an algorithm update which prioritizes content quality, uniqueness and source expertise when calculating search rankings.
When creating content, you will soon discover that AI-generated slop longer works, rehashed materials are pessimized in search results, and unless you offer high quality content, other strategies may not even work at all.
Creating linkable assets is a great way to market your content, as they have a high repost and reblog potential and attract natural referral traffic.
Why it’s great for Affiliate Marketers:
- These assets increase the likelihood of users sharing them, boosting organic link-building.
- Free tools, research, statistics all allow for a natural affiliate link placement and are always eagerly cited, especially if they provide useful or entertaining content.
- Free, useful and engaging content helps position the affiliate as an authority, making your affiliate links appear more trustworthy.
2. Guest Blogging
Guest blogging is a totally white-hat technique which gets you a valuable backlink and gives you access to new audiences. If carrying out outreach campaigns and searching for guest blog prospects seems daunting, worry not. Tools like Serpzilla can help you automate both the search and outreach.
- You can use an extensive filter system and fine-tune your search and sort blog prospects by multiple factors, such as domain authority, domain, geolocation, language and others.
- You can automate outreach while keeping the personal touch with tailored templates
- You can automate outreach monitoring and never miss a reply
- You can select link placement options and conditions
- Focus on what’s important: creating quality content and let proper tools automate everything else
Why it’s great for Affiliate Marketers:
- Guest blogs often allow placement of affiliate links naturally within the content or bio.
- Helps affiliates build authority in their niche, making their promotions more trustworthy.
- Affiliate marketers often target specific niches and guest posts generate high-quality backlinks from niche-relevant, high-domain-authority sites.
3. Resource Pages or Product Roundups
Resource pages of various websites and “best of” product roundups often list tools, software, or products, and it actually aligns perfectly with affiliate offers. They are also usually niche-related, so that pretty much guarantees high relevance of your backlink.
Why it’s great for Affiliate Marketers:
- These pages are already geared toward providing solutions, so including affiliate links most of the time is seamless.
- Backlinks from resource pages drive highly targeted traffic that converts well for affiliate campaigns.
- Affiliate marketers usually operate on tight marketing budgets and such backlinks are often free.
Conclusion
Today, affiliate marketing requires a sort of holistic, many-faceted approach. Various aspects, such as building audience trust, increasing your search results performance and visibility, driving audience engagement and improving conversion rate are all interconnected. Moreso, they are codependent. A proper link building strategy with tips described above will help your content stand out and attract targeted, engaged audiences to your affiliate links.

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