Exciting news! Adsterra now offers location-based targeting, allowing you to fine-tune your campaigns by focusing on specific cities or regions, rather than whole countries. Here’s why this is a major upgrade!

What is location-based marketing and targeting?

Location-based marketing is all about delivering ads to audiences in specific geographic areas. With this approach, you can concentrate your efforts on regions or cities where your products or services perform best, while avoiding areas where they underperform or are restricted.

Activating location-based targeting on Adsterra is quick and easy—simply switch on the setting in your account. This feature is perfect for staying compliant with regional regulations, such as those in the iGaming sector. Learn how to set up location-based targeting in your Adsterra campaigns here.

Focusing on specific areas rather than entire countries improves compliance, boosts efficiency, and ensures your ad budget is used effectively.

Why location-based marketing boosts your campaigns

Location-based marketing is a powerful strategy for maximizing campaign performance. Here’s how it can work to your advantage: 

  • Sharper targeting – Target specific locations to connect with the right audience and increase conversions.
  • Avoid underperforming areas – Display ads only in high-demand locations to boost efficiency.
  • Efficient budget use – Allocate your budget strategically by focusing on regions with the highest returns.
  • Ensure compliance – Effortlessly align your ads with local regulations and audience preferences.
  • Utilize location insights – Location data allows you to gain a deeper understanding of user behavior, refine your strategy, and enhance performance.

Practical examples of location-based advertising

1. iGaming campaigns

We’re all familiar with the complexities of iGaming ad regulations. With precise targeting becoming more vital in this space, these examples demonstrate its significance:

  • In India, online gaming ads are banned in states such as Gujarat and Maharashtra.
  • Brazil has stricter regulations in specific southern cities.
  • In the U.S., the rules differ by state, with places like Utah and Hawaii imposing a full ban on online gaming ads.

Location-based targeting allows affiliates and operators to avoid restricted areas and concentrate on legally compliant and high-profit locations.

2. E-Commerce, VPN, Utility campaigns

Sales performance is region-dependent. Here’s how businesses can leverage the advantages of location-based targeting:

  • Retail stores generally see higher sales in cities than in rural areas, so targeting urban shoppers with ads yields better results.
  • E-commerce apps can target regions with higher purchasing power to boost sales performance.
  • VPN apps can boost secure browsing in areas with greater demand, ensuring they connect with the right audience at the right time.

Smart location filters enable businesses to minimize ad spend on irrelevant audiences, thereby improving their return on investment.

3. The profitability of online marketplaces through location-based targeting

Big platforms such as Lazada, Zalora, Shopee, and TEMU organize significant sales for various seasons and holidays. Yet, the offers, product variety, and incentives differ across cities. Consequently, they need to focus their marketing efforts on specific customer groups in different locations.

Given their substantial ad budgets, precise targeting helps them prevent spending on the wrong audience. Additionally, location-based ads enable the display of the right offers in the appropriate language, ensuring shoppers are presented with relevant deals.

Make the most of every click with location-based targeting

Proximity-based marketing benefits both major brands and local enterprises. As people grow more discerning about the promotions they view, the more pertinent and seamless your ads seem, the more satisfying your results will be.

Privacy is not a worry, as everything stays anonymous and you don’t have direct access to user data. Instead, you receive clear reports that assist in understanding customer behavior and allow you to adjust your strategy accordingly.

Create more intelligent campaigns that effectively engage your target audience and drive higher clicks and conversions through location-based targeting. Furthermore, leveraging Adsterra’s top ad formats, such as Popunders with 11.8 billion monthly views and Social Bar with 9.9 billion, provides you with the resources to execute even more successful campaigns.

Want to make your ads work smarter? Give it a go!

Try location-based targeting now