Following its unofficial tradition of rolling out “stormy” core updates every six months, Google announced the implementation of its November Core Update. For those unfamiliar, Google typically has two types of updates: ones that trouble SEO experts, affiliate marketers, and other webmasters, and ones that disrupt the entire internet.

A Brewing SEO Storm

This time, we’re dealing with the latter. Google’s announcement, albeit subtle, hints at a significant shake-up. Their statement, “Usually, website owners don’t need to worry, but if you notice traffic changes, check out our article,” suggests that the next few months will bring a whirlwind for SEO professionals.

From the reactions across SEO-focused communities, it’s clear that the audience is already “excited” about the update. Affiliate marketers, too, will soon get to experience the full impact. A closer look at the update description reveals a unique storm ahead—one without clear rules. However, we’ve summarized the most notable changes to the search algorithm and Google’s recommendations for adapting. Spoiler: Google’s advice sounds like “If you’re sick, just don’t get sick.”

No Simple Fixes

The first thing Google emphasizes is the lack of straightforward solutions. This might be intentional, aiming to make SEO professionals’ jobs harder while allegedly improving content quality. Google explicitly states, “Don’t follow SEO experts’ advice—focus on making your site more useful.” This includes addressing elements considered “improper” from an SEO perspective.

Previously, a site could fix an SEO “mistake” simply by removing it. Now, the process looks more like this:

  1. Try improving the content first.
  2. If that doesn’t work, attempt to “turn the bug into a feature,” such as enhancing navigation usability.
  3. Only as a last resort, remove the problematic element entirely.

It seems Google is quietly waging a war on SEO itself—what other explanation is there for why website optimization becomes increasingly difficult with each update?

Dynamic Rankings and AI Speculation

Dynamic rankings have always been part of Google’s algorithm. However, things are set to accelerate. Google highlights that search results will depend even more on user preferences, with the top results potentially shifting with every query. Factors ranging from a user’s interests (e.g., owning a pet) to site navigation usability might influence rankings. While this sounds ambitious, Google is clearly leveraging AI, into which it has invested heavily.

This change means that while positions in search results may update more frequently, the real challenge lies in adapting to the increasingly complex optimization landscape. Falling out of the top search results might now take just a day, while regaining your spot could take months—with no guarantees.

What to Do If SEO Traffic Drops?

Previously, the go-to advice would be to consult a skilled SEO expert. However, Google is now committed to promoting “human-focused” content. While the intention sounds good, the execution often leaves much to be desired. Moreover, your site could still lose its ranking, as Google states: “Your site isn’t necessarily bad—new ones appear, and they deserve a spot in the top results too.”

Google’s advice boils down to:

  • Do nothing if traffic drops by 2–4 positions—this could be due to dynamic ranking.
  • Ensure your content is “human-centric,” referencing their guidelines.

That’s it! While Google provides some basic tips like “check if keywords are implemented” or “review after a week,” these are more suited to beginners than experienced professionals.

Summary

In summary, the November Core Update brings the following:

  1. Constant reshuffling of search rankings.
  2. Greater uncertainty in how to optimize effectively.
  3. A diminishing role of traditional SEO techniques in favor of quality content.

While this may seem like a step toward more relevant search results, no core update has achieved this yet. Instead, they’ve consistently led to noticeable drops in search traffic.

For affiliate marketers and webmasters, the message is clear: embrace quality content, adjust to dynamic changes, and prepare for a challenging road ahead.

Our Telegram Channel – @SpyLeader

For Spy Service please write – @TrafficSponsor