In the world of iGaming new brands with a strong position of fast growing companies — Banzai Partners is one of them. With years of experience in affiliate marketing, digital growth strategies, and market expansion, Tony Banzai, CEO of Banzai Partners, has built a brand new affiliate  program, redefining industry standards and creating an authentic affiliate program.

Banzai Partners isn’t a small-time business. Its CEO is focused on long-term success, transparency, and strategic growth. Full of  authentic branding, Banzai Partners is now well-known across the globe, a fact that is representative of Tony Banzai’s driven approach to both life and business.

You’ve been in iGaming for years. What key experiences led you to launch Banzai Partners, and what gap in the market were you looking to fill?

I could tell lyrical about how the company I’ve built over the past three years has been overwhelmingly succeeding. But while that might be cute, it wouldn’t be much of a story.

Instead, all I can offer is a tough-minded scenario. And maybe that’s what an origin story sometimes needs to be — rooted in lessons learned when the odds seem, at times, to be stacked against you. From my experience, I saw imperfections in the iGaming industry — lack of transparency, limited flexibility, and lack of prioritizing long-term partnerships in vertical communication between direct advertiser and affiliates.

The solution was obvious for me — building an affiliate program via white-label platform that is transparent, flexible, and actually helps partners grow. We launched it in May 2022, at the beginning operating as a CPA network. Meanwhile, we were developing our own product – Banzai Bet which we launched in December 2023. Banzai Bet became a casino, giving affiliates a unique offer they can’t find anywhere else.

It’s not just about running an affiliate program — it’s about building an ecosystem where affiliates can make a profit without issues. That’s what Banzai Partners is all about.

What makes Banzai Partners stand out in the competitive iGaming market?

I’ve seen the challenges affiliates face—delayed payments, lack of transparency, limited control over statistics. So, we created a company from scratch. We have an exclusive, in-house brand—Banzai Bet. We have full control over the product, from player experience to retention strategies as a direct advertiser.

All our managers are native and communicate with partners in a language convenient for them. Whether it’s technical support, marketing advice, or account management, our team is ready to help with any questions or problems that they may have.

Another major advantage is our flexible commission models. Whether affiliates prefer CPA, RevShare, Subref, or hybrid deals, we make sure they’re getting some of the most competitive payouts in the industry—with no delays. At the moment we have the fastest possible payment terms, in fact, upon request within an hour. If this is the partner’s first payment, then after the initial check of his traffic, instant payments from 50-100 USD become available to him, depending on the payment method. Nevertheless, we always try to agree with our partners on the schedule and methods of payments, because sometimes monthly payments under the contract are convenient – we always try to please the people we work with. That’s why we guarantee fast, hassle-free payments.

How can you make the working process for affiliates easy? 

We developed an advanced tracking system for real-time data and transparency. No hidden tricks, no revenue shaving—just straight-up monitoring budget and scaling advertising campaigns. 

Affiliates can view real-time statistics (revshare revenues are updated every 5 minutes), including unique clicks and hits, conversions, player activity, and earnings, through our user-friendly dashboard. Also, as part of our affiliate program, affiliates will be able to find favorable terms with our partners – services, tools, resources for convenient work with traffic.

What lessons have you learned as a company leader over the past few years?

Work and lives are tied up in succeeding. It’s a high-energy, high-pressure iGaming industry where time has value. One of the biggest learnings I’ve picked up as a leader over the past few years is that lasting success is based on trust, adaptability, and having the right people on board if you work on the global market. 

Trust is absolutely crucial—both with partners and within your team. If your partners don’t trust you, they won’t grow alongside you. That’s why I’ve prioritized transparency and open communication at Banzai Partners. 

Being an international company, we want to make sure we have a mixed identity. For Banzai Partners, the whole business is built around diversity. This combination of people and cultures is what really allows us to have a truly international identity, which comes from respecting others, learning a lot about other cultures and other approaches. It’s the only way for me to communicate.

Think outside the box and listen to your colleagues. As much as you may be at the helm making decisions, keep an open mind and open ears to anything anyone has to say, even if it might be hard to hear sometimes.

I won’t lie and say that everything runs smoothly, and I have learned a lot from those experiences. But I’ve done the hard yards of building a network of people where the trust is ultimately earned.

What’s your plans for the product development of Banzai Bet? It is the exclusive offer in your affiliate program. How do you describe a project scope?

We enhanced our offer and  launched a betting in March 2025 for our partners and  sports betting fans. It promises to be the biggest new brand splash not only for 2025. Banzai Bet operates in India, Bangladesh, Russia, Nepal, Pakistan, Kazakhstan, Uzbekistan. Exploring targeted geos for traffic, we publish football, tennis, horse racing, cricket, and more with in-play betting options. It is a new source to earn for our affiliates. 

Why Do Affiliates Choose Banzai Partners?

We’re not just another affiliate program—we’re a long-term business partner with our own product for affiliates who want stability and high profit. We prioritize relationships, performance, and transparency over short-term profits. We aim to stand out by our unique and authentic style.

If you’re an affiliate looking for a reliable partner with a high-converting exclusive offer — Banzai Partners is your choice.