There are many tools on the market for optimizing work processes, but sometimes a tried-and-true Excel sheet can do the job just as well.

Today, let’s explore how to upload campaigns in bulk using a spreadsheet editor, saving on additional software costs.

Issues with Auto-Upload Tools

Auto-upload services appeared a few years ago, but not all affiliates use them. Each tool comes with its own unique features, limits, and costs. It can take a lot of time to assess software capabilities and adjust them to fit specific workflows.

While auto-uploads can significantly ease the workload for affiliates, there are important nuances to consider. These are worth knowing before committing to a yearly plan or changing your workflow model.

One key issue involves the risks of working with APIs. Auto-uploading sends a high number of requests to Facebook Ads, which can lead to accounts being suspended faster than when working directly. Affiliate chat groups often report questions about account suspensions and other limitations.

Complaints About Account Bans

Freezes and bans don’t occur frequently enough to drive users away; otherwise, auto-upload services wouldn’t have thousands of users. However, their occurrence cannot be completely ruled out, and the specifics vary with each case.

Another consideration is that these services don’t adapt instantly to platform updates. When Facebook releases an update, affiliates often must wait until the new feature is available in the auto-upload service. Working directly in the ad manager removes this delay.

Bulk Campaign Imports in Facebook Ads

Let’s say you’re on a budget or simply prefer not to manually set up dozens of campaigns. In this case, Facebook Ads’ built-in bulk upload tool could be a solid option.

While the solution may seem overly simple, it’s ideal in certain cases. For instance, if an affiliate is targeting a single GEO without cloning ad sets and scaling by campaign instead, this approach can be optimal.

On average, one bulk setup can save about 10–15 minutes, time that can be redirected toward other tasks: analyzing spy tools, finding new offers, and scaling strategies.

Step-by-Step Guide for Bulk Uploads:

  • Create a campaign manually.
  • Export using the designated button.

  • Clean up the exported file: Delete columns with campaign, ad set, and creative IDs. Optionally, remove the pixel, link, and video fields.

  • Clone rows as needed.
  • Import the prepared file back into Facebook Ads.
  • Add pixel, creative, link, and text to the campaigns as needed.

In most cases, Excel file imports are smooth, but errors can occasionally occur. If so, re-export the campaigns and ensure there are no extra data entries in the file.

The main advantage of this method is that anyone with basic knowledge can perform the task with ease. It only takes 1–2 trials of exporting from Facebook Ads and re-importing to become familiar with the process.

Facebook supports files up to 2 MB in size. If necessary, you can compress it with a tools. Re-uploading files to make updates is also possible.

While auto-upload tools have their place, Facebook’s standard features can sometimes suffice. Bulk imports are particularly useful for beginners and affiliates who manage smaller volumes of campaigns for white-hat products.

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