iGaming and the United States of America have a rough past but promising future. The complicated legal landscape in the country that consists of semi-autonomous states makes the adoption of iGaming-friendly regulations slow but consistent.
Traffic arbitrage is a fascinating and dynamic example of how people can take an idea, expand it, and take it to another direction. Running digital ads is a simple concept that lets you learn a lot about your traffic.
Many igaming operators don’t use or are not even aware of the possibilities that paid ads can bring them. They mostly rely on SEO hoping that someone will type the right keywords in the search bar, scroll down the SERP page and find them.