18.03.2025 AdProfex

Articles Conversion

5 Retargeting scenarios that will squeeze the most out of your traffic

Retargeting is a tool that helps collect and use an audience that has already shown interest in your ads. The collected audience can be used in new advertising campaigns. Retargeting works effectively with both Push and Native ads.For example, an audience obtained during a push campaign can be used to launch native advertising.

30.01.2025 Spy Lead

Articles Conversion

Testing Schemes for Landing Page, Offer, and Creative Combinations

Let’s consider two testing schemes for landing page, offer, and creative combinations, methods for calculating the minimum budget, and key metrics for analyzing the results.