There are many different tools in advertising networks, but it is not always clear what practical task each of them solves and what opportunities they provide. Let’s look at some of the popular tools from the point of view of their practical usage.
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Retargeting is a tool that helps collect and use an audience that has already shown interest in your ads. The collected audience can be used in new advertising campaigns. Retargeting works effectively with both Push and Native ads.For example, an audience obtained during a push campaign can be used to launch native advertising.
For example, case
