The LATAM (Latin American) market is one of the most dynamic and promising regions in the global iGaming industry. Yet its specifics — from the unique psychology of players to rapidly shifting regulations — demand deep expertise and a tailored approach. We spoke with Anastasia, the Head of LATAM at Royal Partners, about how to work effectively in this region, which niches hold the most potential, and what it really takes to earn the trust of the local audience.

  1. How attractive is LATAM for new affiliates given the high level of competition? And why is this region more profitable than Tier-3 countries in Asia or Africa?

The LATAM market is in an active growth phase: online iGaming is being legalized and is becoming mainstream. It isn’t the easiest region to work with, but affiliates here consistently manage to find unique funnels that provide strong long-term earnings.
 The key advantage LATAM has over Tier-3 markets is the quality of the audience. There is a developed middle class ready to spend money on entertainment. For example, the average deposit in Chile ranges from $50 to $200, while in Africa it’s typically no more than $3–5. Player LTV is objectively higher than in Asia.

  1. How does a LATAM player fundamentally differ from one in North America or Europe?

A LATAM player is a completely different kind of player. While a European or Canadian usually sees iGaming primarily as entertainment, for someone in LATAM it’s first and foremost a chance to change their life and improve their financial situation.
 They’re highly emotional and drawn to bright, energetic content that reminds them of the region’s carnivals and celebrations. They’re impulsive, easily influenced by social dynamics, and almost entirely mobile-first — they’re online constantly and use mobile devices for everything.
 Football here is sacred — the second religion. Bets are placed not through analysis but out of pure faith in their team. Another defining trait is strong social engagement. Influencers hold enormous weight in the region. This is why recommendations from streamers work so well, including inside closed messenger communities such as WhatsApp and Telegram.

  1. How competitive are LATAM high-rollers compared to other regions?

On a global scale, LATAM high-rollers are not the biggest spenders yet, but they’re getting there fast. While the share of wealthy users is smaller than in Canada or Europe, they are highly engaged and extremely valuable for operators.
 They don’t dominate global turnover the way players from stronger economies do, but they form a dynamic, high-margin niche with significant growth potential.

  1. Which local payment methods show the best conversion across key countries in the region?

Without local payment methods, you simply can’t operate here. In Brazil, PIX is an absolute must — it converts to deposit at around 87%. In Chile, the leader is Mach at 86%.
 Other countries also rely heavily on local systems: Pago Efectivo in Peru, OXXO and SPEI in Mexico, and bank transfers like Banco Guayaquil in Ecuador.

  1. How does constantly changing regulation affect operators and players? And what does it mean for traffic stability in the future?

Competition keeps growing, and the regulatory landscape is changing all the time. High taxes push some operators to stay in the “grey” zone. On the other hand, in regulated markets many “white” traffic sources (like local SEO and PPC) become unavailable to unlicensed brands.
 This forces publishers and influencers to adjust — finding new workarounds and funnel structures to avoid blocks. Long-term, the market will adapt and learn to operate under new rules. Those who survive will be the ones who can adapt the fastest and think beyond standard strategies.

  1. What is the critical component of an “ideal product” for a LATAM player?

Here, nothing is insignificant — everything matters. But the foundation is a seamless user experience built on trust.
 The essentials are:

– Payment methods: fast, familiar deposit systems (PIX, OXXO) and, just as important, fast withdrawals.
 – Simple verification: KYC must not feel like a quest. The easier account confirmation is, the better.
 – Full localization: local-language support and content that resonates with LATAM users (football included).
 – Retention and bonuses: strong retention mechanics and bonuses that are attractive, not just large.

Put all this together and you get a loyal player with a high LTV.

  1. Which LATAM GEOs do you cover, and which Royal Partners offers show the best conversion?

We cover all major markets in the region with a broad lineup of brands:

Brazil (BR): FRESH, SOL, JET, IZZI, LEGZO, STARDA, DRIP, MONRO, 1GO, LEX, GIZBO, FLAGMAN
 Chile (CL): FRESH, SOL, JET, IZZI, LEGZO, STARDA, DRIP, MONRO, 1GO
 Mexico (MX): FRESH, SOL, JET, IZZI, LEGZO
 Peru (PE): FRESH, SOL, JET, IZZI
 Ecuador (EC): STARDA

In practice, every partner eventually forms their own list of top offers — it depends heavily on their audience, creatives, and even personal preference. But if we generalize the stats, the leaders are clear:

In Brazil (BR) the most consistent performers are FLAGMAN, MONRO, FRESH, STARDA and LEX.

In Mexico (MX) FRESH is the standout, largely thanks to its extremely streamlined and optimized deposit flow.

In Chile (CL) the strongest results come from 1GO, FRESH, DRIP, MONRO and SOL. The key here is active collaboration with local streamers and influencers, plus strong localization of content (especially sports content on 1GO, SOL and MONRO). FRESH wins again thanks to its easy deposit flow, while MONRO stands out for its tech advantages.

In Peru (PE) FRESH shows top results — once again due to its simplified player flow and full integration with local payment systems.

In Ecuador (EC) only one project is currently available, but it’s a strong one: STARDA, which has already earned a solid reputation in this market.

LATAM isn’t just another region — it’s a unique ecosystem with its own rules. Success here depends on your willingness to immerse yourself in the local culture, understand what truly motivates players, and offer a product that genuinely helps them pursue their goals. Companies able to deliver hyper-localization, flawless user experience, and fast adaptation to change will gain access to one of the most loyal and high-potential audiences in the world.