The first major iGB conference of the year isn’t just another event

The first major iGB conference of the year isn’t just another event on the calendar. For the iGaming and affiliate industry, it’s a chance to set the tone early, reconnect with the market, and start the year with real momentum.

On January 20–21, Royal Partners will be in Barcelona — and yes, we’re already on the way.

When: January 20–21
Where: Fira Barcelona Gran Via
Our booth: 81-M70 (remember this number)

Why conferences like iGB matter to Royal Partners

For Royal Partners, attending top-tier international conferences is a matter of market position. We’ve been operating as an affiliate program for almost eight years. In March 2026, Royal Partners will celebrate its anniversary. In an industry where many brands appear and disappear within one or two years — or regularly change names and strategies — consistent participation in the biggest global conferences is a clear marker of reliability and financial stability.

A booth is not just a meeting point. It’s a visual confirmation that Royal Partners is a mature, sustainable player — one you can confidently work with long-term. And this time, we’ll be waiting for you at booth 81-M70.

Attracting new affiliates is important, but building and growing relationships with current partners is just as critical for us. Face-to-face meetings allow us to discuss performance, scaling plans, new products, and custom terms in a format that simply can’t be replicated online. These conversations are deeper, more honest, and far more productive — and that’s exactly where long-term growth is built.

Conferences of this level bring together the strongest teams and affiliates from all over the world. For Royal Partners, this is a kind of “whale hunting” — an opportunity to meet affiliates who can confidently work with Tier-1 markets and deliver serious volumes.

This is where real partnerships start.

And yes — it’s also about industry networking. The iGaming market changes fast. What worked a few months ago might already be losing effectiveness today. Talking to colleagues and even competitors helps us stay close to real trends, feel the market pulse, and make decisions based not only on numbers, but on live insights from the field.

That’s why attending major conferences isn’t a one-off activity for Royal Partners. It’s part of a long-term, systematic approach to growth.

Why affiliates and advertisers should be at iGB Barcelona

iGB Barcelona is one of the few conferences that is truly Tier-1–focused. For anyone working with Western markets and building a long-term iGaming strategy, attending events like this is not optional — it’s a professional necessity.

For affiliates and media buying teams

This is the best environment to negotiate top terms in person. Many key topics — from individual rates to exclusive offers — are solved far more effectively face to face, where there’s room for flexibility and trust. Conferences also give affiliates the chance to meet peers and openly discuss traffic sources and funnels that are converting right now.

For advertisers and affiliate programs

Offline events remain one of the most effective channels for attracting high-quality affiliates. As brand awareness grows, finding fresh, relevant traffic becomes more challenging. Conferences allow you to build direct connections with strong teams that may not yet be working with your brand.

With the right event strategy, conferences turn into a powerful tool for converting leads into long-term partners — with high LTV and stable traffic volumes. Personal meetings also help assess partner reliability and reduce risks. In the end, trust in this industry is still built face to face.