tracking

Why Large Media Buying Teams Eventually Move to AIO

At first, there are two of you. Then five. Then ten. New media buyers join the team, new geos are added, new verticals appear — and suddenly everything starts running in parallel. At this point, the challenge is no longer just the volume of traffic but managing a large team. The bigger the team becomes, the more accounts, landing pages, creatives, offers, hypotheses, and decisions appear every minute. And if the infrastructure is not ready for that growth, the team starts losing money.